Context
Cookie loss and iOS changes had quietly erased a fifth of tracked conversions. Server-side tracking and the Conversion API brought them back — and improved ad delivery.
Strategy
We treated the problem as a system, not a campaign. Working across the relevant Aroko systems, we rebuilt the data foundation first, then layered acquisition and conversion on top so every change was measurable.
Results
The numbers below are the outcomes that mattered to the client — tied to pipeline and revenue, not vanity metrics. This is local demo content and stands in for the full write-up.