Context
Broken GA4–CRM attribution hid which channels created pipeline. A server-side rebuild made spend accountable and cut blended CAC by 38%.
Strategy
We treated the problem as a system, not a campaign. Working across the relevant Aroko systems, we rebuilt the data foundation first, then layered acquisition and conversion on top so every change was measurable.
Results
The numbers below are the outcomes that mattered to the client — tied to pipeline and revenue, not vanity metrics. This is local demo content and stands in for the full write-up.